1. Someone define behavioral economics (or behavioral finance). Go into some detail on the background and history. 350 words, unless your response is jam-packed with stats/figures/charts/graphs/formulas, etc, in which case you can go as low as 200 words. A couple stats or figures sprinkled in does not get you down to 200 words, but it can bring the required count down from 350. I will use discretion here, and you should as well

Make sure your contributions are original (much easier to accomplish when you are responding to a breadcrumb, but still). Add sufficient detail to avoid generic statements ("Investors like returns but dislike taking risk. Saving is better than not saving."). Get specific. At all costs, avoid rehashing the original DQ, or simply paraphrasing what you or someone else wrote. Your post, no matter how well written, will receive 0 points if the material is not fresh.