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Sales Promotion: Giving Buyers Incentives Sales promotion is the promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activies. Sales promotion programs are designed to supplement personal selling, advertising, public relations, and other promotional efforts by creating enthusiasm for the overall promotional program. Business-to-business (B2B) sales promotion techniques differ from consumer sales promotion techniques. Company sales promotion can take place internally and externally. Internal sales promotion efforts are directed at salespeople and of people, such as customer service representatives and clerks. After employees and intermediaries are excited about products, promotion can be directed externally to end consumers. Drag the correct sales promotion technique to the correct category. Sales Promotion: Giving Buyers Incentives Sales promotion is the promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activies. Sales promotion programs are designed to supplement personal selling, advertising, public relations, and other promotional efforts by creating enthusiasm for the overall promotional program. Business-to-business (B2B) sales promotion techniques differ from consumer sales promotion techniques. Company sales promotion can take place internally and externally. Internal sales promotion efforts are directed at salespeople and of people, such as customer service representatives and clerks. After employees and intermediaries are excited about products, promotion can be directed externally to end consumers. Drag the correct sales promotion technique to the correct category