Sometimes Common Stock is issued as a way to pay for an asset such as land or a patent. Sometimes the assets value is known and other times it cannot be determined without undue cost. Also sometimes Common Stocks market value cannot be readily determined without great cost because the company is private. Regardless of the item acquired, and regardless of whether Common Stocks market value can be readily determined we use the same type of US GAAP measure to record such transactions. Please name the measure.