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Sometimes international business is just like a board game. One company adds new features and another attacks by dropping its prices to compete with its
Sometimes international business is just like a board game. One company adds new features and another attacks by dropping its prices to compete with its rivals. Use the Internet to find three examples of the use of offensive or defensive competitive behavior strategies that the textbook has examined from international newspapers or e-zines.
Address the following:
- Determine the major advantages that global companies would have over domestic competitors in sustaining competitive advantage as a result of using offensive or defensive competitive strategies.
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