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Sometimes product extensions are created for the purpose of creating a culture or community around a companies brand. Usually merch falls in this category. For

Sometimes product extensions are created for the purpose of creating a culture or community around a companies brand. Usually "merch" falls in this category. For example, Sidecar Coffee may create a t-shirt with their logo on it for the purpose of people identifying with the brand by wearing the t-shirt. This type of brand extension is called ______________.
a.
Product line extension
b.
Complementary brand extension
c.
Customer base extension
d.
Brand lifestyle extension

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