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Sometimes product extensions are created for the purpose of creating a culture or community around a companies brand. Usually merch falls in this category. For
Sometimes product extensions are created for the purpose of creating a culture or community around a companies brand. Usually "merch" falls in this category. For example, Sidecar Coffee may create a tshirt with their logo on it for the purpose of people identifying with the brand by wearing the tshirt. This type of brand extension is called
a
Product line extension
b
Complementary brand extension
c
Customer base extension
d
Brand lifestyle extension
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