Sommer, Inc., is considering a project that will result in initial after tax cash savings of $2.3mil at the end of the first year, and these savings will grow at a rate of 2% per year indefinitely. The firm has a target debt-equity ratio of 0.6, a cost of equity of 10%, and an after tax cost of debt of 4.6%. The cost-savings proposal is somewhat riskier than the usual project the firm undertakes; management uses a subjective approach and applies an adjustment factor of +3% to the cost of capital for such risky project.

What is the max inital cost that the company would be willing to pay for the project?