somt AMNA The best relationship management strategy with barnacles would be to make continuous investment to nurture and grow them." True False The selling concept calls for aggressive selling and focuses on generating transactions to obtain profitable sales. True False Products and services bought by final consumers for personal consumption are known as consumer products. True False Specialty products require a lot of advertising, personal seling, and other marketing efforts because consumers do not usually know or care about them.. True False Your company wants to move away from mass marketing and engage in customer-driven marketing. The four steps to take in order, are market segmentation, marketing positioning, differentiation, and targeting, True False