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Sony charges a price premium for its Play Station 3 over competing brands Nintendo (whose game system Wii is the market leader) and Microsofts Xbox

Sony charges a price premium for its Play Station 3 over competing brands Nintendo (whose game system Wii is the market leader) and Microsofts Xbox 360. What does this tell you about the value of a brand name? Do you think there are ethical issues involved in this type of pricing? If so, what are they?

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