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Sony Vaio Case Analysis The case study is uploaded on the drive. Please check the link below and answer the questions below. Thank you. Please

Sony Vaio Case Analysis

The case study is uploaded on the drive. Please check the link below and answer the questions below. Thank you. Please answer in your own wor.d.s do not co.py pa.ste

https://drive.google.com/file/d/19l1taKMJ0DLvHMz7j_be4Ii_H9YrUk_s/view?usp=sharing

a.What is theglobal imageof Sony VAIO? Do Chineseconsumers have additional perceptionsof Sony and VAIO?

b.How should Lopez interpret and compare the different studies?

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