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Soon after Hydro Flask introduced their original insulated stainless steel water bottles, they decided to sell them through bookstores on college campuses. This increased the

Soon after Hydro Flask introduced their original insulated stainless steel water bottles, they decided to sell them through bookstores on college campuses. This increased the rate of adoption of their product by increasing the likelihood that students would see others walking around with the Hydro Flask and therefore want one. Hydro Flask was addressing which of the factors in rate of adoption?
Observability
Initiation
Compatibility
Relative Access
Complexity
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