S&OP is evolving into integrated business planning (IBP) in many organizations. This shift reflects the need for more comprehensive business planning across the organization and the supply chain. Given the name, the implication for S&OP is that it is limited to sales and operations. While IBP is similar in concept to S&OP, it is designed to include (1) greater financial integration, (2) increased inclusion of strategic initiatives and activities, (3) improved simulation and modeling of alternatives, and (4) easier translation between aggregate and detailed levels of planning. It is likely that the shift to more IBP will continue as firms realize its capability to better meet customer needs while using resources more effectively.

For DB3, identify and research a company who is a leader in the transition to Integrated Business Planning. How have they demonstrated (1) greater financial integration, (2) increased inclusion of strategic initiatives and activities, (3) improved simulation and modeling of alternatives, and (4) easier translation between aggregate and detailed levels of planning.