Source df SS MS F Treatments 4.1 A - Ww .75 B .95 1II - AB - .30 Error Total 23 6.5 Give the number of levels for each factor. How many observations were collected for each factor level combination? Test to determine whether the treatment means differ. Use a= .10. Conduct the tests of factor interaction and main effects, each at the o= .10 level of significance. Which of the tests are warranted as part of the factorial analysis? Explain. ism Web sites such as Trip Advisor provide a medium for online marketing of a travel destina- Actual tourists' evaluations and reviews of this marketing tool-called destination image-were ssed in a study published in the Journal of Destination Marketing & Management (October 2015). study focused on a sample of 505 tourists who submitted posts on TripAdvisor about The Historic as of Istanbul (Turkey) page. The researchers classified each post according to destination image ponent: Cognitive (awareness of the destination), Affective (feelings toward the destination), or ative (action taken). The results are summarized in the accompanying table. On the basis of the ple data, can you conclude that in the population of posts to a travel destination Web site there no differences in the percentages of posts classified into the three destination image categories? using a = .10. Destination Image Frequency Percentage (%) Cognitive 338 66.9 Affective 112 22.2 Conative 55 10.9 to The Journal of Applied Business Research (January /February 2011) study of offshoring com- ies, Exercise 10.10 (p. 583). In addition to U.S. firms, CEOs from international companies were surveyed on their offshoring positions. The number of firms in each position category (adapted n the results of the actual study) is shown in the accompanying table. Does a firm's position on horing depend on the firm's nationality? Test using a = .05 United South Asia- Firm's Position States Europe America Pacific Currently offshoring 126 75 35 93 Not currently offshoring. but plan to do so in the future 72 36 10 27 Offshored in the past, but no more 30 4 Offshoring not applicable 372 180 51 174 Totals 600 300 100 300