Source: https:/ewsazi.com/leveraging-tabascos-branding-is-part-of-this-datuks-plan-to-champion-sabahan-chillis/

There are FIVE (5) questions in this section. Answer ALL questions based on Article 1 in 4 and 5. Questions: 1. Currently SugarBun is implementing Marketing Concept. Elaborate THREE (3) elements that SugarBun has to focus if the company plan to adopt Holistic Marketing Concept. (10 marks) Discuss FOUR {4) external environment factors that will create opportunities to Sabasco by SugarBun marketing strategies. (10 marks) Explain the series of New Product Development (NPD) SEVEN (7) stages that SugarBun took before launching the \"A1 Tok Sai Sauce\" in October 2022. (10 marks) Build an Ansoff Matrix for Sabasco by SugarBun. Recommend ONE (1) strategic alternative for each matrix. (8 marks) Choose ONE (1) of the recommended strategic alternatives in Question 4. a. Describe the new target market for the chosen strategic alternative. (2 marks) b. Explain FOUR (4) factors that will inuence the new target market in making purchase decision. {8 marks) c. Design the suitable marketing mix elements for the chosen strategic alternative. (12 marks) (TOTAL MARKS: 22)