Source :

https://www.nosh.com/food-wire/2022/saffron-road-takes-chinese-meals-to-the-next-level-with-modern-clean-label-and-plant-based-launches/

l. Saffron Road is currently adopting Societal Marketing Concept as their business philosophy. Justify the elements that Saffron Road needs to do in order to gain sustainable profit. [5 marks} 2. Saffron Road plans to market this new product to Malaysia. Based on Maslaw Hierarchy of Needs. describe how will the company create \"value" with this new product to fulfill target market's \"Social Needs". [You may apply marketing mix tools in your description]. [5 marks} 3. Based on limited information in the article. identify TWO [2] Opportunities and TWO [2} Strengths that will affect Saffron Road in its marketing activities of this new product in Malaysia. [to marks} 4. Joshua and his wife Hanna [a Malaysian couple staying in UK}. plan to organize a dinner with their foreign friends. Describe the factors that will influence the couple's behavior in each step of making decision to purchase ready-toeat food for the dinner. [l0 Marks} {total Marks: 30 MARKS}