Source: https://www.thoughtco.com/quick-history-of- adidas-1444319 Questions: 1. Explain how Adidas able to go into global business and briefly explain the modes of operation of Adidas into international business. (10 Marks) 2. Adi and his brother Rudolph (Rudi) founded the German sports shoe company Gebrder Dassler OH which later known as Adidas. Adidas was born from humble beginnings in the small town of Herzogenaurach in Bavaria, Germany. Define culture and explain the comparison culture for Germany and Malaysia by using the Hofstede Model. (10 Marks) 3. Beginning with the 1928 Olympics in Amsterdam, Adi's uniquely designed shoes began to gain a worldwide reputation. Also, Adidas expanded globally during the 1960s and 1970s, maintaining its dominant position in the world sports shoe industry. Explain THREE (3) challenges for Adidas to go into global market. (10 Marks)