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Source RFG The company, which owns brands including Rhodes, Bull Brand, Magpie, Squish, Hinds and Today, increased group operating profit by 4 3 . 2
Source RFG
The company, which owns brands including Rhodes, Bull Brand, Magpie, Squish, Hinds and Today, increased group
operating profit by to Rm as the operating profit margin improved by basis points to
CEO Pieter Hanekom said revenue growth of to Rbn was driven mainly by price inflation of as well as
strong trading performances by the regional and international businesses in March. Slower consumer spending and a
highly competitive operating environment resulted in volume pressure in certain product categories, he said.
Regional revenue, covering South Africa and the rest of Africa, increased by with fresh foods revenue up
and long life foods up
RFG is South Africa's leading manufacturer of canned fruit, jams and canned meat. The Rhodes brand is the country's
market leader in canned pineapple and canned tomato and the number two brand in canned fruit, fruit juice, infant food
and canned vegetables. Bull Brand is the market leader in corned meat and Bisto in dry gravy.
The pie category delivered a strong recovery, supported by the successful integration and turnaround in the Today
business, RFG said. Fruit juice, which is the largest long life product category, was the main driver of revenue growth.
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