South Shore Banking provides a range of banking products & services to personal and business customers. In the last year there has been issues in the banking industry where employees pressure customers into buying products they do not need. Governments recently announced that will increase fines for banks that demonstrate this behaviour. South Shore Bank has decided to introduce a new training program for its employees, to help them understand the difference between ethical and non-ethical behaviours. Which of the following best describes the source of organizational ethics that influenced South Shore Banking to introduce this new training program?

a.Corporate Culture

b.Customer Response

c.Personal Ethics

d.External Stakeholder

e.Increased Fines