South West Airlines

1. Analyze the current business model of a South West Airlines Customer Value Proposition (CVP) o Job-to-be-done o Offering o Target customer Profit Formula o Revenue model o Cost structure o Margin model o Resource velocity Key Resources o Identify key resources and put them to the five test: Is it hard to copy? Does it depreciate slowly? Is its value controlled by your company? Is it now easily substituted? Is it better than competitors similar resources? Key Processes o Processes o Rules and metrics o Norms