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Southeastern Airlines's dally filight from Atlanta to Charlotte uses a Boelng 737, with all-coach seating for 120 people. In the past the airline has priced

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Southeastern Airlines's dally filight from Atlanta to Charlotte uses a Boelng 737, with all-coach seating for 120 people. In the past the airline has priced every seat at $140 for the one was fight. An average of 80 passengers are on each fight. The varlable cost of a filled seat is $25. Katie Morgan, the new operations manager, has decided to try a yield revenue approach, with seats priced at $80 for early bookins and at $190 for bookings within 1 week of flight. She estimates that the airline will sell 65 seats at the lower prie and 35 at the higher price. Varlable cost will not change. Which approach is preferabble for Ms. Morgan

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