Southern Chicken is considering two projects. Project A consists of creating an outdoor eating area on the unused portion of the restaurant's property. Project B would use that outdoor space for creating a drive-thru service window. When trying to decide which project to accept, the firm should rely most heavily on which one of the following analytical methods?

Select one:

a.Internal rate of return

b.Payback

c.Net present value

d.Profitability index

e.Accounting rate of return