Southern Goods has been producing their most popular brands of chips and cookies for years now with excellent growth and customer satisfaction. Southern Goods usually outsells most brands because of its great flavor and relatively cheap price. This year, one of their competitors signed an exclusive deal with a supplier, forcing Southern Goods to find a new supplier and raise prices. Which SWOT factor is impacting Southern Goods?

Strength

Opportunities

Threats

Weaknesses

None of the above