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Southern Imports is an all-equity firm with a beta of 1.32. The firm is considering a new project that entails less risk than its current

Southern Imports is an all-equity firm with a beta of 1.32. The firm is considering a new project that entails less risk than its current operations and thus management feels that the firm's beta should be lowered by .18 when assigning a discount rate to this project. The market rate of return is 9.4 percent and the risk-free rate is 2.8 percent. What discount rate should be assigned to this project?

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A. 11.46 percent

B. 11.21 percent

C. 10.87 percent

D. 6.49 percent

E. 10.32 percent

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