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Southwest Airlines advertising $59 one way flights on television is what type of informational appeal? O Humor O None of the above. O Favorable price
Southwest Airlines advertising $59 one way flights on television is what type of informational appeal? O Humor O None of the above. O Favorable price appeal O Cost plus
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Finance For Nonfinancial Managers
Authors: Gene Siciliano
2nd Edition
0071824367, 978-0071824361
