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Southwest Airlines Case Questions: Is the U.S. airline industry attractive? Describe Southwest Airlines strategy. What are their choices? Is it unique? Easy to imitate? Is

Southwest Airlines

Case Questions:

Is the U.S. airline industry attractive?

Describe Southwest Airlines strategy. What are their choices? Is it unique? Easy to imitate?

Is the strategy sustainable? What threats are on the horizon?

Should Southwest become an international airline?

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