Southwest Airlines, founded in $1977,$ has always differed from the traditional airline industry in many ways. A few examples of this would be the strong sense of company loyalty from passengers and employees and their stock ticker $($LUV$)$ to pay homage to where they originated $($Love Fields$).$ These would both be examples of Southwest$$s $\_\_\_\_\_\_\_\_\_\_.$

Organizational culture

Market share

Customer relations

Values

Goals