Southwest Airlines uses many different methods to generate extensive information about its customer base, and then it uses this information to enhance customer experiences. These activities indicate that all of the following observations but one would be logical. Which observation is the illogical one?

a. Southwest Airlines operates in a customer-oriented and customer-empowered marketing world.

b. Southwest Airlines views itself as operating in an evolved market.

c. Southwest Airlines seeks true relationships with its customers.

d. Southwest Airlines views itself as operating in a devolving market.

Southwest Airlines does extensive market research to gain information from its customers. There are many legitimate reasons for doing this market research. Which one of the following options does not describe one of these legitimate reasons?

a. Understanding what customers want and need.

b. Determining how well Southwest Airlines serves its customers.

c. Demonstrating that marketing is the most important managerial function in operating Southwest Airlines.

d. Ascertaining product combinations that are most attractive to Southwest's passengers.