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Southwest Airlines uses secondary airports, offers no meals, and doesn't provide reserved seats in order to be to provide affordable flights. They also focus on
Southwest Airlines uses secondary airports, offers no meals, and doesn't provide reserved seats in order to be to provide affordable flights. They also focus on customer satisfaction and high levels of employee dedication in order to make the flying experience fun. This is an example of a(n): Question 15 options: A) economies of scale strategy. B) cost-leadership strategy. C) differentiation strategy. D) integrated cost-leadership and differentiation strategy
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