Question
Space-X is a large company that specialises in space travel. Recently, the company's founder made this statement about the mission of the company: You want
Space-X is a large company that specialises in space travel. Recently, the company's founder made this statement about the mission of the company: You want to wake up in the morning and think the future is going to be great - and thats what being a spacefaring civilization is all about. Its about believing in the future and thinking that the future will be better than the past. And I cant think of anything more exciting than going out there and being among the stars. -Elon Musk This statement demonstrates that Space-X can be described as a 'blue ocean strategist'. It has no serious competitors and is creating a new market for a new product. However, Space-X does face some challenges. The company operates in an industry which consumes massive amounts of financial capital. To minimise its costs, Space-X has attempted to create an innovative, re-usable rocket. Another challenge is that the company's operations have a significant impact on the environment. Large amounts of fuel are consumed. Required: a) Based on your understanding of Porter's 5 Force model, briefly discuss the significance of the threat of new entrants. (3 marks) b) Based on your understanding of Porter's 5 Force model, briefly discuss the significance of powerful buyers. (3 marks) c) Based on your understanding of Porter's 5 Force model, briefly discuss the significance of powerful suppliers. (3 marks) d) Based on your understanding of Porter's 5 Force model, briefly discuss the significance of the threat of substitution. (3 marks) e) Based on your understanding of Porter's 5 Force model, briefly discuss the significance of competitive rivalry. (3 marks) f) Recent developments in sustainability accounting have forced companies to rethink how they go about reporting to various stakeholders. Identify the main stakeholders of Space-X and explain how Space-X's management may go about prioritising their responsibilities relating to these stakeholders. (3 marks) g) Discuss how Space-X may report their responsibilities to the stakeholders identified in part f). (2 marks)
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