SPAD 4136 Final project Market Demand Analysis Canadian Premier League (CPL) has announced intentions to expand the league from 8 to 10 teams by 2026 . The expansion will allow the league to capitalize on the growing ticket and merchandise sales in new markets and expand soccer to different cities across Canada, from the Atlantic Ocean to the Pacific Ocean. When it comes to where Mark Noonan feels the Canadian Premier League needs to expand, the province of Quebec was top of the list. This is no change in the league's modus operandi, with the original league commissioner, David Clanachan, having said the league was close with multiple groups in 2019, a statement echoed by Quebec Soccer President Pierre Marchand. That never materialized, but having a Canadian league that doesn't capture real estate in La Belle province is tough. "It's a place where we need to have a team," echoes Noonan, explicitly carmarking Quebec City and Laval as potential areas. Also still on that list for expansion is the Greater Toronto Area, another item that has been discussed before. Here, Noonan believes that areas like Mississauga, Brampton, and Vaughan could sustain teams if the right partnerships and stadium conditions are met. "We need to get facilities built, and we need to have the right ownership groups. Without those two things, we can't even then start talking about community and municipality involvements. We need the right ownership and the right stadium situations in order for us to become successful," There are cities such as Saskatoon that failed to follow obligations such as building a stadium to join CPL before. Therefore, CPL wants to make sure that there are committed groups with sufficient resources and potential stadiums to host new franchise teams. League officials have two major considerations when choosing a city for expansion, which include a desirable geographic market with a history for supporting soccer and other sporting events (or potential for growth) and a comprehensive stadium plan (or current stadium large enough to be used for soceer games). Six cities across the country have submitted bids for expansion teams. Given the proposed bids, CPL needs to review the cities to determine which markets provide the highest likelihood of financial prosperity. As bid groups prepare their proposals for the committee, they will need to conduct a market-demand analysis. Each city will then be evaluated based on how well it meets the two criteria outlined by CPL, as well as its ability to gamer financial success. 1 SPAD 4136 Final project Market Demand Analysis The list of cities: (1) Quebec City, (2) Montreal (3) Saint John (New Brunswick), (4) London (Ontario), (5) Windsor, and (6) Regina. Currently, we have 8 teams in CPL: (1) Atletico Ottawa, (2) Cavalry FC, (3) Forge FC, (4) HFX Wanderers FC, (5) Pacific FC, (6) Valour FC, (7), Vancouver FC, and (8) York United FC. Please check the MLS case to understand what type of information you need to collect and analyze. You need to focus on two criteria and check demographic data on bidding cities and current cities with a team. You need to check the competition for sports in each new city. You need to find a comparable (it may be difficult to find an exact match). Overall, I expect that you use reasonable assumptions and conduct enough research to obtain relevant data to make a decision. SPAD 4136 Final project Market Demand Analysis Canadian Premier League (CPL) has announced intentions to expand the league from 8 to 10 teams by 2026 . The expansion will allow the league to capitalize on the growing ticket and merchandise sales in new markets and expand soccer to different cities across Canada, from the Atlantic Ocean to the Pacific Ocean. When it comes to where Mark Noonan feels the Canadian Premier League needs to expand, the province of Quebec was top of the list. This is no change in the league's modus operandi, with the original league commissioner, David Clanachan, having said the league was close with multiple groups in 2019, a statement echoed by Quebec Soccer President Pierre Marchand. That never materialized, but having a Canadian league that doesn't capture real estate in La Belle province is tough. "It's a place where we need to have a team," echoes Noonan, explicitly carmarking Quebec City and Laval as potential areas. Also still on that list for expansion is the Greater Toronto Area, another item that has been discussed before. Here, Noonan believes that areas like Mississauga, Brampton, and Vaughan could sustain teams if the right partnerships and stadium conditions are met. "We need to get facilities built, and we need to have the right ownership groups. Without those two things, we can't even then start talking about community and municipality involvements. We need the right ownership and the right stadium situations in order for us to become successful," There are cities such as Saskatoon that failed to follow obligations such as building a stadium to join CPL before. Therefore, CPL wants to make sure that there are committed groups with sufficient resources and potential stadiums to host new franchise teams. League officials have two major considerations when choosing a city for expansion, which include a desirable geographic market with a history for supporting soccer and other sporting events (or potential for growth) and a comprehensive stadium plan (or current stadium large enough to be used for soceer games). Six cities across the country have submitted bids for expansion teams. Given the proposed bids, CPL needs to review the cities to determine which markets provide the highest likelihood of financial prosperity. As bid groups prepare their proposals for the committee, they will need to conduct a market-demand analysis. Each city will then be evaluated based on how well it meets the two criteria outlined by CPL, as well as its ability to gamer financial success. 1 SPAD 4136 Final project Market Demand Analysis The list of cities: (1) Quebec City, (2) Montreal (3) Saint John (New Brunswick), (4) London (Ontario), (5) Windsor, and (6) Regina. Currently, we have 8 teams in CPL: (1) Atletico Ottawa, (2) Cavalry FC, (3) Forge FC, (4) HFX Wanderers FC, (5) Pacific FC, (6) Valour FC, (7), Vancouver FC, and (8) York United FC. Please check the MLS case to understand what type of information you need to collect and analyze. You need to focus on two criteria and check demographic data on bidding cities and current cities with a team. You need to check the competition for sports in each new city. You need to find a comparable (it may be difficult to find an exact match). Overall, I expect that you use reasonable assumptions and conduct enough research to obtain relevant data to make a decision