Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Sparkle LLC is a medium-sized company with a long tradition in tool production with headquarters near Duderstadt, Germany. The company specialized in the manufacture of

image text in transcribed

Sparkle LLC is a medium-sized company with a long tradition in tool production with headquarters near Duderstadt, Germany. The company specialized in the manufacture of diamond tools many years ago to meet demand. The product range includes diamond tools for grinding, polishing, profiling, turning, drilling, sawing, etc. With this assortment Sparkle LLC addresses enterprises, which process and work hard metal, glass, ceramics, porcelain, natural stone, artificial stone etc. Sparkle LLC can also respond to the special needs of individual companies within its product range by means of flexible, modern production techniques. a) The Sparkle LLC has so far organized the distribution exclusively through selected specialist dealers. However, the marketing manager is no longer satisfied with the sales development and the willingness to cooperate of his dealers and is considering setting up own Sparkle branches in connection with the employment of sales representatives. What advantages does he expect from direct sales? What disadvantages could arise? b) From Sparkle LLC's point of view, give a brief overview of the factors influencing the choice of distribution channels

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Auditing An International Approach

Authors: Wally J. Smieliauskas, Kathryn Bewley

6th edition

978-0070968295, 9781259087462, 978-0071051415

More Books

Students also viewed these Accounting questions