Sparkle This! is an online jewelrystore. The owner, Joe Diamond, maintains a 44% target margin at all times. They are considering adding ruby heart pendants to their product line for Valentine's Day. The cost from their supplier is $34. Joe estimates they can sell 60 pendants for Valentine's Day at the price based on their usual target margin. If Joe decided instead to run a special sale on the pendants at a $5 discount what would be the new margin per unit in dollars ($)?