Specialized knowledge and training in the science of workplace behavior involves an in-depth study of human performance, consumer behavior, and other human factors. For this two-part discussion, complete the following:

Part 1: Article Analysis

Select option A or option B for an article analysis:

• A. Human Factors
  • Analyze one article on human factors in I/O Psychology. This involves a human-technology interface and might include human factors related to safety, ergonomics, and so on.
• B. Consumer Behaviors
  • Analyze one article on consumer behavior in I/O Psychology.

Part 2: Initial Post

Provided a post addressing the following in terms of your chosen topic:

• What are three notable insights from the article you read about human factors or consumer behavior in the field of I/O psychology?
  • Why is this important and applicable for I/O psychologists?
• What are the important emerging trends related to this topic?