specifies whether data should be collected about individuals, households organizations, departments, geographical areas, or some combination Cost-benefit analysis The unit of analysis Symptom analysis Integrated analysis Situation analysis Question 5 (1 point) Which of the following statements is true about consumer panels? They are more expensive than primary data collection methods. They are the most readily available sources of secondary data. They only provide information about the intentions or propensities to purchase. They provide information that is limited to the data collected at the point of purchase