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Specify the online target market / s of Trivago, how the firm is positioned in consumers minds and what the firm s differential advantage is

Specify the online target market

/

s of Trivago, how the firm is positioned in consumers

minds and what the firm

s differential advantage is over its competitors

?

Evaluate the Trivago

s website regarding availability, accessibility, and localization.

Analyze the Trivago

s search engine marketing strategy

(

search engine optimization and paid search marketing

)

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