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Spence is a chewing gum manufacturer. Spence's marketing strategies focus on kids age 8-12 years who enjoy video games and other indoor activities. The company
Spence is a chewing gum manufacturer. Spence's marketing strategies focus on kids age 8-12 years who enjoy video games and other indoor activities. The company advertises its products at game stores a...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
