Spenser bank Inc. is a retail bank that wants to improve its NPV and its customer retention rate. The bank wants to deploy business analytics or big data analytics solutions to support marketing and other business operations to improve its competitiveness and the decision-making process.

The bank is planning to initiate a business analytics project to achieve these and other business objectives. The tasks for your group are to put together a project plan and team structure to implement business analytics application. You are tasked to complete the following activities:

1. Provide detail tasks with the estimated number of hours to complete
2. Develop project budget
3. Determine and quantify the business benefits/values