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Splash Paints is a national paint manufacturer and retai The company is segmented into five divisions: Paint Stores (branded retail location). Consumer (paint sold through

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Splash Paints is a national paint manufacturer and retai The company is segmented into five divisions: Paint Stores (branded retail location). Consumer (paint sold through stores such as Sears, Home Depot, and Lowe's Automotive (sales to auto manufacturers), International, and Administration. The following is selected hypothetical divisional information for their two largest divisions: Paint Stores and Consumer (in thousands of dollars). (click the icon to view the information.) Assume that management has specified a 18% target rate of return. Read the reguirements. Requirement 1. Calculate each division's ROI. First enter the formula, then calculate the ROI for each division. (Enter the ROI as a percent rounded to the nearest hundredth of a percentage, X-XX%.) Paint stores Consumer Requirement 2. Calculate each division's sales margin. Interpret your results. Enter the formula, then calculate the sales margin for each division. (Enter the sales margin as a percent rounded to the nearest hundredth of a percentage, X.XX%. Sales margin Paint stores Consumer Interpret your results. The Y Division is more profitable on each dollar of sales

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