1. Sport participation programs in the United States have typically used health as the primary promotion tool to attract and retain participants in sporting activities. That is, they promote their programs as ways for people to have a healthy lifestyle, lose weight, and feel better. Research has shown, however, that health motives do not necessarily attract people to sport programs (e.g., Dixon, 2009). What are some other reasons people might have for participating in sport? How could you find out what reasons might motivate participation in a community sport program in your area? How could you market and promote a sport offering to appeal to people who are motivated by these reasons?