SportChek is a national sporting goods retailer with physical stores in Canadian urban centres. SportChek also has an ecommerce website at www.sportchek.ca. SportChek wants to increase sales of the Diamondback Beltline 700c Hybrid Bike 2021 by 20% in the next year.

SportChek's target market is men and women 18 - 45 who work in the urban areas of Canada. These people prefer to bike to work rather than drive or take public transit. They are looking for an economical, but not cheap, bicycle that is comfortable to ride on paved roads.

The category page for SportChek bikes can be found here.

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