Sports Goods Company

What is your target market (that is, what customer segment or client/patient group are you focusing on)?

How many customers per day (or per any other relevant period) would you expect to purchase your product/service or how many would you expect to benefit from your proposal if the idea were to be implemented. Base this on real, researched data.

What important customer needs are you addressing? Focus for this part of your proposal on important customer / client needs not currently being well met by other alternatives--but do not focus here on features that your idea offers.

Describe the benefits your proposal provides its target market; how does the proposal help address the needs described above? Be specific.

Who are your competitors, or what are the current available alternatives for your proposal? Why would customers or decision makers choose your product or service over the competition?

Roughly how much would it cost to implement your idea (should be based on real, researched data)

What would be the quantified benefits of implementing your idea? (for example what would be the expected annual revenue & profits for a business, cost savings for an organization, increase in clients able to be served, etc.?)