Sports Sponsorship ROMI analysis FI Impact factor 100% Estimate of contribution of marketing to new sales F2 Impact Factor 50% Year 0 Year 1 Year 2 Year 3 Sponsorship Related Sales 500,000 $ 750,000 $ 1,000,100 Romania Campaign $ 2,500,0 00 $ 2,500,000 $ 2,500,000 UK Campaign 1,250,000 $ 1,250,000 Bulgaria Campaign $ 1,250,000 $ 1,250,000 Poland Campaign $ 1,250,000 1,250,000 Total revenues $ 2,500,000 $ 6,250,000 $ 6,250,000 COGS $ (1,750,000) $ (4,375,000) $ (4,375,000) Net Profit 750,000 $ 1,875,000 $ 1,875,000 Sponsorship cost $ (250,000) $ (850,000) $ (850,000) $ (850,00 0) Marketing activation cost (250,000) $ (600,000) $ (750,000) Total Costs $ (250,000) $ (1, 100,000) $ (1,450,000) $ (1,600,000) EBIT $ (250,000) $ (350,000) $ 425,000 $ 275,000 Tax $ 96,250 134,750 (163,625) (105,875) Net Profit (or loss) After Tax $ (153,750) $ (215,250) $ 261,375 $ 169, 125 IRR NPV ($17,191) Payback (years) 2.6 $ (369,000) $ (107,625) $ 61,500 1.411764706 0.636363636