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Sportswear Industry Bargaining power of buyers: Purchase volumes are high percent of firms in focal industry?: Significant cost to buyers?: Commodity/undifferentiated product? Backward integration is

Sportswear Industry Bargaining power of buyers: Purchase volumes are high percent of firms in focal industry?: Significant cost to buyers?: Commodity/undifferentiated product? Backward integration is feasible: okay Product not crucial to buyers: Full information can be obtained: Bargaining power of buyers is high

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