Spotify is a global, online music streaming, podcasting, and video service launched in 2008 in Stockholm, Sweden. The service allows users to browse music in a variety of genres and create shareable playlists. Spotify gained traction as one of the most popular streaming sites, building its song library to more than 30 million titles. It has amassed a following of over 75 million users and experienced healthy revenue growth. However, the company is experiencing fierce competition; it is struggling to perfect its business model and solidify its profitability in the global market. Visit Spotify.com and search the web using the following inquiries (Spotify revenue model, Spotify business model, Spotify strategy, SWOT analysis) to answer the following questions. a. What is Spotify's mission/vision statement? Does it support the company's strategic priorities? Explain why or why not. b. What is the firm's main business model and revenue model? c. Describe the major elements that are affecting the company's external and internal environment. Which of these elements are the most critical? (To help you get started, review online results regarding SWOT analyses for Spotify.) d. What digital strategic decisions would you recommend for the company to achieve profitability? e. From a design perspective, how would you rate their customer interface? (Think about the three elements of site design: i) site design and structure, ii) page design, and iii) content design.)