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Spotify is slowly losing revenue over the last 2 years and now they want it make it back. To do so, Spotify decides they will

Spotify is slowly losing revenue over the last 2 years and now they want it make it back. To do so, Spotify decides they will no longer have a free subscription plan and it will be $0.99 a month for the exact same plan. How do you go about telling customers this? What are the pros and cons of this move?

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