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Spotify Technology in 2022: Will lts Strategy Lead to Profitability? The case is intended to introduce students to a global company's evolving strategy with a
Spotify Technology in 2022: Will lts Strategy Lead to Profitability? The case is intended to introduce students to a global company's evolving strategy with a freemium and subscription business model. This case works especially well after covering Chapters 16. Students will be able to utilize concepts from Chapters 1, 2, and 5 in evaluating the company's business model and strategy, select tools from Chapter 3 in assessing industry attractiveness and competitive rivalry in the industry, Chapter 4 company situation analysis tools, and Chapter 6's discussion of strategies for strengthening a company's competitive position. Spotify Technology in 2022 case should generate student interest since the company will be well-known among students with many being subscribers to Spotify or a similar music streaming service. The case should provoke a well-thought-out discussion of the appeal and future of streaming services, namely in the music industry. How would you describe Spotify's business model considering its subscription tiers? What makes it different? Select the best response(s) from the options provided. Check All That Apply Spotify's business model Includes its premlum service and unlimlted access to Its streaming service. Spotlfy's freem/um business model is a revenue-generating model based on the company's user base Spotify employs a platform business model. A platform business model facilitates interactions across a large number of consumers. Spotify takes advantage of network effects. Network effects occur when a product or a service's percelved value Increases as more consumers use the Spotify's business model Includes allowing IImited access to songs and podcasts based on reglon. Spotlfy's revenue-generating strategy is based on Its three tlers, the advertisement-supported free-tler, the premlum tler, and the podcast tler. The company's business model relles on the ad-supported tler to generate revenue and cover costs. The three business tlers and Its broad differentlation strategy give Spotify a competltive advantage by appealing to a broad spectrum of consumers
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