Spotify Technology in 2022: Will lts Strategy Lead to Profitability? Check All That Apply Spotify's growth has grown in line with user growth and the gross profit has tripled over the last five years. Superior data collection provides Spotify with a competitive advantage Spotify's push into podcasting aligns with vertical integration to publish and distribute content and potentially become the preferred platform for podcast discovery. Spotify has been able to constrain its competitor's ability to grow on a global scale, they are present in 45 markets as compared to Amazon which is present in 35 markets. Although the music streaming industry is in a decline stage, Spotify's goal in the next two years is to deliver more than 5 percent revenue growth. Spotify's growth strategy is based on entering more markets excluding Asia and the Middle East. A digital growth strategy has helped Spotify take the number two spot in the music streaming industry