Spot-on wants to begin manufacturing and selling a new product, the sporty spot. Spot-on requires a 25% gross margin on all new products. Marketing research indicates customers are interested in purchasing the Sporty Spot. If the production supervisor has agreed to produce the Sporty Spot at its target cost of $6.75 per unit, what is the price customers are willing to pay for the Sporty Spot (if necessary, round your answer)

answer choices:

$9.00

$8.44

$5.40

$27.00