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Springville1 PD has been running a Don't-Drink-and-Drive TV commercial for a month. The Police Chief is interested in knowing how effective the campaign is in
Springville1 PD has been running a Don't-Drink-and-Drive TV commercial for a month. The Police Chief is interested in knowing how effective the campaign is in terms of reducing DUI incidents. To assess this, the following statistics were collected: a) It is estimated that 65% of the Springville's residents have not seen the commercial; b) Motorists were randomly selected for testing and 1% of them were deemed driving under the influence; and c) Of these DUI individuals, 25% reported they have seen the commercial. o Suggest a statistic using conditional probability with which the effectiveness of the ad can be quantified and measured. Explain how and why
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