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Sshopify Dissatisfied with the lack of suitable online e-commerce platforms through which he can sell his snowboards, Tobias Ltke founded Shopify in 2004 as
Sshopify Dissatisfied with the lack of suitable online e-commerce platforms through which he can sell his snowboards, Tobias Ltke founded Shopify in 2004 as a home-based business. Today, Shopify enables small businesses, many of which are home-based firms, to easily sell products online using its suite of e-commerce tools that facilitate payment processing, marketing, shipping and customer engagement. With sales of $1.6 billion in 2019, Shopify serves more than one million businesses in 175 countries. A key reason that is attributed to Shopify's success from its humble roots as a home-based business is its use of computer technology. How has computer technology contributed to the increase in home-based businesses? a. Computer technology enables home-based entrepreneurs to access information and communication capabilities that were formerly accessible only by large companies. b. Computer technology eliminates the need for home-based entrepreneurs to set up a traditional storefronts, which reduces startup costs (e.g., rent, inventory, etc.). O c. Computer technology enables home-based entrepreneurs to dropship from Ali Express and the Oberlo Marketplace. This reduces risks associated with purchasing, shipping and storing inventory. Od. Computer technology enables home-based entrepreneurs to access and purchase goods from China (e.g., alibaba.com) at low prices and sell them to customers globally.
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