Question
Stacy stops at the grocery store to purchase detergent. Tide is her favorite brand, but if another detergent is less expensive, she buys it. This
Stacy stops at the grocery store to purchase detergent. Tide is her favorite brand, but if another detergent is less expensive, she buys it. This is an example of:
O brand recognition
O brand awareness
• brand insistence
• brand preference
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Introduction To Materials Management
Authors: Arnold J. R. Tony, Gatewood Ann K., M. Clive Lloyd N. Chapman Stephen
8th edition
9386873249, 134156323, 978-9386873248
